The client wanted to see some possibilities for the fleet truck wrap. It needed to be in company colors, have information, the logo, and some pictures.
I started with some sketches in Photoshop, then refined two after some feedback.
At this point, the higher ups were concerned that it looked too much like an ambulance. So, I started some sketches in a different direction.
After some more back and forth, me and the head graphic designer landed on something like this. Then I handed it off to the lead designer so that she and the higher ups could hammer things out.
And this is the final result out in the wild, delivering items to the baseball field where I happened to be taking pictures at.
